Interactive Communications

Saturday, February 25, 2006

The Pocket Shopper

The Associated Press reports that Toshiba Corporation has developed a way for your cell phone to assist you in your shopping journeys. I saw a similar story to this a few months back on the local news where a personal electronic device simply read the barcode of a product a consumer was interested in and then responded with a list of the prices at competing retailers and the directions of how to get there.
Yuri Kageyama, an AP Business Writer, reports that
Toshiba's technology will search through nearly 100 blogs for product reviews on the item of interest. The results will be available in 10 seconds. The technology is able to determine if the blog is posting a positive or negative review on the product and then tallies up the results.
Kageyama reports that Toshiba plans to test this device in Japan and then hopes to offer it domestically before April 2007.

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